Manifest · Q&A

Questions and Answers

The questions agencies ask us most, answered plainly.

A quick guide to what a new business agency does, who we help and what to expect from working with Manifest.

What is a new business agency?

A new business agency helps other companies win new clients. It drives growth by identifying potential leads, nurturing them and converting them into clients. These agencies typically support sectors such as advertising, PR, marketing, technology and consulting, where client acquisition is a complex, relationship-based process.

The work can span market research, lead generation, business development strategy, content, email campaigns and social media, all aimed at making a business more visible and attractive to prospective clients. Manifest is one of the leading new business agencies in the UK, with a reputation second to none.

What size clients typically engage a new business agency?

Manifest works with clients of all sizes, from start-ups to some of the largest agencies in the world.

What is the value of a typical win?

At Manifest, we prioritise prospects likely to generate our clients a revenue stream in excess of £100,000 per year.

How should a new business agency be measured?

We believe a new business agency should be judged on the value of the opportunities it creates for its clients. Manifest has been around long enough to know typical conversion rates, and will happily provide an estimate of the number of meetings we expect to arrange before you engage us.

Does Manifest create content?

No. If you need content, we work with a partner agency that specialises in creating content for agencies, and we will bring them in to help with that requirement.

Does Manifest handle pitches for brands?

No. Being both gamekeeper and poacher feels incongruous to us, and we are not comfortable with the potential conflict of interest.

What is special about Manifest?

Our business development leads, the people who represent our clients to the market, are all seasoned ex-agency professionals, so they can talk the talk as well as walk the walk.

Many clients have their BDL join the meetings we arrange. Others trust us enough to delegate first meetings to us entirely, and for some we even develop opportunities within their existing clients.

Where does Manifest operate?

Worldwide, although the methods we use vary enormously from region to region.