Case Studies

Client stories built on six-figure deals.

A quick snapshot of the client stories we have written up over the last couple of years. We are especially proud of how long our relationships last, with many going back more than a decade and some clients returning more than six times.

Behind each story is the same approach: we identify the organisations worth your time, open conversations that would otherwise stay closed, and hand you qualified meetings ready to convert. The names span advertising, PR, digital, creative and integrated agencies, and the discipline behind every win is the same.

Qualified Pipeline Best-Fit Prospects Predictable Results

Read more below

Manifest — Case Studies (drop-in section)
Advertising Agency 01/24
60% pitch conversion rate

Over twenty years together. Still delivering.

Seventeen meetings. Five pitches. Three wins. All within the first six months, built on a relationship more than twenty years in the making.

17 meetings / 6 months 5 pitch opportunities 3 new clients

Won: Scania · Stiga · Mountfield · 20+ year relationship

AI & Technology 02/24
60 qualified meetings a month, every month

A leading Chinese AI firm — EMEA, APAC and the US.

A dedicated, UK-led team of eight ran global outreach across three regions — sixty qualified meetings a month, for six consecutive months straight.

40 / mo EMEA & APAC 20 / mo United States 6 consecutive months

Approach: ICP clarity · intent data · tailored email · phone follow-up

Consumer PR 03/24
~6 new business meetings every month

Start-up to PR Week Small Agency of the Year.

Manifest supported this agency at a key moment in its development, from ambitious start-up to award winner — six meetings a month, four years, even through lockdown.

4 years together incl. 2 yrs of lockdown

Won: Nah Foods · Doctify · The Cheese Geek · Meyer · Hatch Mansfield · Villa Maria · lastminute.com

Content & Video 04/24
4 months from a standing start to signed clients

November start. By February, three new clients signed.

This content and video production company came to Manifest looking for fast results. We started in November — by February, they had signed their first three new clients.

3 new clients signed South West London

Won: Carbon Trust · Hitachi · Oxfam

Corporate PR 05/24
7+ years as a Manifest client, and counting

Full pipeline, every month, since 2018.

This communications firm has entrusted its new business entirely to Manifest since 2018 — full pipeline opportunities across awareness, market-ready and live pitches, consistently, every month.

~4 meetings / month Awareness → live pitch

Won: Zurich AM · UBS · Revolut · BNP Paribas · Pyrex · Quilter · KIA

Full Service Creative 06/24
6→50 people, as the agency grew with us

Shoreditch to Amsterdam. A decade-long relationship.

Originally Shoreditch-based, this agency moved to Amsterdam post-Brexit and kept Manifest on — over a decade of consistent outreach, three new clients a year on average.

10+ years together 3 new clients p.a. avg

Won: Converse · Kipling · Victorinox · Veuve Clicquot

Integrated B2B 07/24
8+ years of qualified opportunities, worldwide

Niche? No problem.

This agency operates in one of the most specific niches in the industry. Manifest has supported them for over eight years with a constant flow of qualified new business, worldwide.

Janitorial supplies Global reach

Won: Dettol (Reckitt) · Reckitt · Diversey · Interclean

Shopper Marketing / BTL 08/24
£550k annual recurring value won

35 meetings, 10 months, £550k won.

ICP and buying-committee clarity, intent data, personalised sequences, and follow-up from ex-agency pros — thirty-five high-quality meetings over ten months.

35 meetings / 10 months

Won: Hill's · Twinings

Financial Services Content 09/24
5 blue-chip wins in under a year

A niche financial content agency, six-figure pipeline.

A specialist content agency for financial services needed a defined ICP, a way to stand out, and a pipeline that didn't compete with delivery.

6 qualified opps / quarter £100k avg deal size UK & Australia

Won: Aegon · Tatton IM · 7iM · St. James's Place · Robeco

B2B PR 10/24
18 pipeline opportunities a year, five years running

Five years running. Eighteen opportunities a year.

A UK PR agency specialising in automotive technology and the circular economy needed a sharper ICP. Manifest paired firmographic targeting with personalised email and expert phone follow-up.

18 opportunities / year 3 new clients / year 5-year average

Sector: Automotive technology & circular economy PR

Advertising Agency 11/24
£800k won across two pitches in six months

Two pitches. Two wins. One beat TBWA.

An advertising agency needed to stand out in the youth and children's sector. Personalised outreach and expert follow-up landed two six-figure pitches within six months — beating TBWA to one.

3 accounts pitched / 6 months £400k Legoland win £400k Butlins win

Won: Legoland Discovery Centre · Butlins

Branding Agency 12/24
£5m pipeline generated in five months

£5m in five months, ten funded opportunities.

A UK branding agency needed a sharper ICP. Manifest layered firmographic targeting with personalised email and expert phone follow-up, generating ten funded pipeline opportunities in five months.

10 opportunities / 5 months £5m pipeline value Budgets confirmed per opp.

Pipeline included: Nike · Unilever · Mars · Nestlé

Branding Agency · Paris 13/24
€5m pipeline generated every year, three years running

Paris branding agency. €5m pipeline a year.

A Paris branding agency struggled to define its ICP in a competitive market. Manifest paired intent data with personalised email and expert phone follow-up, sustaining €5m of annual pipeline for three years running.

75 opportunities / 3 years €5m pipeline / year 3-year partnership

Sector: Branding, Paris

Creative Agency 14/24
21 pipeline opportunities in year one

Agency of record for HMV. Then came Nickelodeon.

A Brighton creative agency in the youth sector needed a steadier pipeline. Manifest's outbound campaign landed them agency of record for HMV, then a new account with Nickelodeon.

21 opportunities / year 1 £250k+ ad spend per prospect 2 marquee wins

Won: HMV · Nickelodeon

Branding Agency 15/24
£4m pipeline generated in eight months

£4m of pipeline in eight months flat.

A storytelling-led branding agency needed a sharper ICP without disrupting client work. Manifest combined refined targeting, intent data and expert phone follow-up to generate an estimated £4m in pipeline within eight months.

8 months to £4m 3 named opportunities Intent-data targeting

Pipeline included: Whyte & Mackay · Aspinall Foundation · Hasbro

Digital Agency 16/24
8 budgeted opportunities in four months

Eight opportunities, four months. Two signed.

A digital agency blending marketing with psychology needed a steadier pipeline. Manifest built detailed buyer personas and paired tailored outreach with expert follow-up, landing two new clients with two more pitches pending.

8 opportunities / 4 months Instarmac won Mace won

Won: Instarmac · Mace — pitching: Blue Yonder · Redhat

Digital Performance 17/24
£1m+ pipeline generated in six months

16 opportunities. £1m+ pipeline. Six months.

A Leeds digital performance agency had a complex ICP and a crowded market to stand out in. Manifest mapped buying committees and paired data-intent targeting with personalised outreach.

16 opportunities / 6 months £1m+ pipeline value Buying-committee mapping

Sector: Digital performance, Leeds

Digital Product Design 18/24
£600k estimated annual revenue from new clients

Accenture, EE, Vodafone. £600k a year.

A London digital product design agency had no time or in-house outbound skills. Manifest filled the gap with ICP targeting, personalised email and expert follow-up, landing three major clients within a year.

21 opportunities / 12 months 3 new clients £600k annual revenue

Won: Accenture · EE · Vodafone

Digital Transformation 19/24
£1.2m pipeline generated in six months

£1.2m pipeline. Airbus signed. Six months.

A Bristol digital transformation agency couldn't pin down its ICP or stand out. Manifest refined targeting with intent data and personalised outreach, generating £1.2m in pipeline and three new clients.

12 opportunities / 6 months £1.2m pipeline value 3 new clients

Won: Airbus + 2 more

Lifestyle PR 20/24
4 new clients won in ten months

Fifteen opportunities. Four new clients.

A London luxury lifestyle PR firm had no time or in-house BD expertise. Manifest delivered fifteen qualified opportunities in ten months and four new client wins.

15 opportunities / 10 months 4 new clients £100k/yr lead win

Won: Buddha To Buddha + 3 more

Martech 21/24
41 meetings booked in six months

Forty-one meetings. Fifteen proposals out.

A fast-paced London martech firm had no time for lead generation and tech costs were prohibitive. Manifest clarified ICP and buying committee, booking forty-one meetings and fifteen proposals.

41 meetings / 6 months 15 proposals submitted ~£500k proposed value

Sector: Martech — content localisation & deployment

Martech 22/24
£50m in proposals from 105 meetings

105 meetings. £50m in proposals.

A martech firm running a media arbitrage platform struggled to pin down its ICP. Manifest targeted companies actively searching for social advertising solutions, backed by intent data and follow-up.

105 meetings booked £50m proposals submitted Intent-led targeting

Sector: Martech — media arbitrage platform

Media Planning & Buying 23/24
18 pipeline opportunities generated

Eighteen opportunities. Butternut Box signed.

A premier UK media planning and buying agency needed a sharper ICP. Manifest's targeted outreach and buying-committee mapping landed Butternut Box, now running OOH and radio activity through the agency.

18 opportunities generated 5 proposals submitted OOH & radio won

Won: Butternut Box

Branding Agency · New York 24/24
$750k new business secured in ten months

Twenty meetings. Two clients. $750k secured.

A New York branding agency under WPP Group needed a sharper ICP in a saturated market. Manifest targeted CMOs and Heads of Branding with tailored outreach and expert follow-up.

20 meetings / 10 months 2 new clients $750k combined value

Won: Ole Mexican Foods · Bauducco Foods

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