Intelligence Led New Business
We love to do the thing our clients hate doing most and do it better than they ever imagined possible.
Our role as a new business agency is to unearth opportunities for our clients within the companies they want to work with and get them in front of the decision maker for their service .
The Manifest new business team are rightly recognised as the crème de la crème of agency new business lead generation and will tell your story with passion, eloquence and conviction
Our techniques are channel agnostic, disruptive and engaging. Our results astounding.
Our clients expect, and our team deliver, 100%.
an Experienced Team
Our team have been with us for an average of eight years and when a new colleague joins they are partnered with a senior person who mentors them for the first year.
knowing who to target ...
The data platform we use tells us which clients to target and when through the tracking of reviews, investment, new appointments and historical patterns.
... HOW TO REACH THEM ...
The LinkedIn plugin we use unearths the contact details of even the most difficult to reach CMO. Direct lines, email addresses and even mobile phone numbers.
... and how to convert them.
We use A.I. to analyse the profile of the decision maker; knowing their personality type enables us to match their style which results in more conversions.
When we start working together you may not be sure what you need because you don’t yet know your conversion rate or the quality of the opportunities we deliver. So we’ve made it easy for you. For the first two months we will provide you with the GOLD package but at a special rate of £1,500 per month. At the end of the first two months you can then decide which package to continue with. Or not. It’s completely up to you. No tie in. If you DO decide you want to continue then we work on a one-month notice period thereafter so you have total peace of mind.
The above quoted number of opportunities are meant as a guide and no guarantee is given nor inferred because our clients and their propositions are all unique. By ‘opportunity’ we mean a meeting (either virtual or IRL) with a decision maker in a company you have specifically told us is one you would like to work with and who has a budget for the service you provide.
If you feel you need more than our GOLD level provides please contact us for a bespoke quote.
Delivering Targeted Opportunities.
We specialise in helping companies within the creative and marketing services industry win more clients by finding new business opportunities for them with the decision makers for their service within the companies they want to work with.
Only those companies and brands we have identified as being a good fit for your business and that you have agreed for us to target will be approached on your behalf.
The channels we use fall into three categories: Broadcast, Listening and Narrowcast.
Your PR, SEO, AdWords and social marketing, together with your reputation and networking, will drive prospects to your website. We would suggest using software to identify your anonymous website traffic. You may also want to undertake email campaigns to further drive inbound web traffic and we can help here with provision of data.
Our tech stack includes ALF Insight, Crunchbase as well as various LinkedIn plugins which when combined enable us to predict where there is likely to be a greater need for your service. Using this intelligence, we will tailor niche messages to each prospective new client to make every approach sound like the only one that matters to your agency.
What is the best and most appropriate channel to use to get your proposition and the niche message we have developed noticed by the prospect we are approaching? Some companies and marketing teams are best approached by email, others are more likely to warm to a personal telephone call and others a well written letter or social approach.
Dedicated To Fulfilling Our Promises
Adam has over 30 years agency new business experience and was new business director at Communicator and Bowes Darby.
One surprising thing about me is … I have played at Glastonbury.
Sam Reardon Smith
One surprising thing about me is … I was an extra in Barry Lyndon by Kubrick.
One surprising thing about me … I am trilingual.
One surprising thing about me is … I have seen Motorhead three times.
One surprising thing about me is … I can be seen in the film In Bed With Madonna.
One surprising thing about me is I have a French bulldog called Dave Pablo.
One surprising thing about me is … I was a jockey.
One surprising thing about me is … I was once driven round a grand prix track at 140mph in a Ferrari by James Hunt.
One surprising thing about me is … I can sing Johnny Cash songs in perfect pitch.
One surprising thing about me is … I have seen Coldplay seven times.
One surprising thing about me is …
One surprising thing about me is …
One surprising thing about me is …
One surprising thing about me is I have played a part in a Bollywood movie.
One surprising thing about me is …
One surprising thing about me is … I have had several dogs win Best of Breed at Crufts.
One surprising thing about me is that I have been a Chelsea season ticket holder since I was four years old.
Here are a selection of recent new business wins our clients have had through Manifest
Won within one month of starting working with Manifest.
Their third win in twelve months, total value of fees a mid six figure sum.
The agency had only been with Manifest for four months when they landed this client.
This came from their first meeting set by Manifest, after two years and no wins with a competitor.
Zurich was their second win and they went on to win one more in their first year with us.
They went on to win another two within the first year of the programme.
#Platform88 was a huge success and generated enormous publicity off line as well as on.
The agency were delighted as this win took them into new territory which can be tricky.
A retained client with an annual budget of a the high five figure sum.
This win had them up against two ‘name’ London agencies.
The profit paid our fees for the next three years.
This win was their third in the first year of working with Manifest.
This win was one of half a dozen in year one alone.
We arranged for them to meet ten over a three week period and they duly converted one.
This win was valued in six figures and granted creative freedom to boot!
It took a year, but it worth the effort to get onto this PR roster.
This win was the first of three over a twelve month period.
Won within three weeks of first meeting, with no pitch.
This win was the second of three over a twelve month period.
One year later they came back to us after winning their biggest client via our work.
This win was after six months of working with Manifest.
An initial five figure project fee with more promised.
We have arranged for them to meet more than 100 brand managers and they have won more than £1m in new fees.
Who knew that a plane manufacturer might need one? Manifest, that’s who!
What Our Clients Say
hot off the press
News and Thought Pieces
As a follow on to the post we put up at the start of the pandemic (we’ve been a bit busy hence the lack of posts since!) we thought you might be interested in seeing our access and conversion rates over the past year so you can see for yourself the impact (or rather lack[…]
Knowing your new business prospecting KPIs is an absolute MUST for anyone who manages a new business team or individual business development manager. See a related post HERE on the four cornerstones of sales. This has never been truer than when your team are working remotely; they may tell you that it is not possible[…]
So what is the effect of Covid-19 on agency new business? In the short term it may appear to be quite substantial, but we’re at the coalface and are hearing a few things we feel we should share. The Manifest team are of course all working from home as are the prospects they are contacting.[…]
The agency new business strategy is essential to get right from the start. Who is the best person to approach first within a prospect company? CEO? MD? Marketing Director? Comms Director? Marketing Manager? Now, you may THINK you know the answer to this one. Most agency heads are of the opinion that it is best[…]
I was talking with the head of one of our branding and design consultancy clients the other day and he was telling me of one of the issues he is increasingly facing with his rate card. Buyers are starting to view the services he provides (possibly due to the agency proposition but that’s a different[…]
The agency client relationship typically lasts about eighteen months, that’s from initial romancing through to the inevitable breakup. The stages and approximate lengths of time are shown on the graphic wheel below. From an agency new business person’s perspective it is essential to understand these phases and the opportunities (or lack of them) that they[…]
The Problem Stalling agency growth and agency new business is an issue many of us encounter and can, if you are scaling for sale, become a very real concern and cause of much hand wringing. “Why is it …” we were asked the other day by a new client “that so many agencies of our[…]
Building trust for business development is essential since a lack of trust can prevent you from warming up your leads. A potentially fatal consequence that will likely lead to a deterioration of the business relationship, hindering it from progressing positively which is why building trust is so important for agency new business. Fortunately, there are[…]
The Secret to Winning New Business? Most agencies focus on the pitch, the show, the capabilities presentation. This is putting the spotlight on the wrong place. By then, most of the really important decisions have probably been made. The really good agencies win early: the pitch merely confirms a decision. There are only four obstacles[…]
The perfect telephone sales pitch and jazz have an awful lot in common. In jazz the skilled performer will interpret a tune in very individual ways, never playing the same composition exactly the same way twice. Depending upon the performer’s mood and personal experience, interactions with fellow musicians, or even members of the audience, a[…]