About US
Intelligence Led New Business
The days of mass email and random cold calling are over.
It has long been said that looking for quality new business leads is a little like looking for a needle in a haystack.
Manifest knows which companies are currently undertaking research into your industry - in real time.
We know when they are consuming relevant content and searching for specific terms and we know if they are starting a supplier search process. We can even search by their tech stack and intent to change.
So, if looking for quality new business leads is like looking for a needle in a haystack, then think of Manifest as being like a huge magnet you can use to tease those needles to the surface.
an Experienced Team
Our team have been with us for an average of eight years and have all previously worked in a marcoms agency, client side marketing team or technology business.
knowing who to target ...
The data platform we use holds the details of 99m B2B decision makers in 27m companies worldwide and tells us when people are searching online for new agencies.
... HOW TO REACH THEM ...
It has direct lines, mobile numbers and email addresses for the vast majority and is recognised as the most up-to-date platform of it's kind in the world.
... and how to convert them.
With "Scoops" telling us the topics of interest and reasons to reach out, intent signals telling us WHEN to reach out, it is no surprise we have a 25% conversion rate.
hot off the press
News and Thought Pieces
ACCESS AND CONVERSION RATES
As a follow on to the post we put up at the start of the pandemic (we’ve been a bit busy hence the lack of posts since!) we thought you might be interested in seeing our access and conversion rates over the past year so you can see for yourself the impact (or rather lack[…]
New Business Prospecting KPIs
Knowing your new business prospecting KPIs is an absolute MUST for anyone who manages a new business team or individual business development manager. See a related post HERE on the four cornerstones of sales. This has never been truer than when your team are working remotely; they may tell you that it is not possible[…]
Effect of Covid-19 on Agency New Business
So what is the effect of Covid-19 on agency new business? In the short term it may appear to be quite substantial, but we’re at the coalface and are hearing a few things we feel we should share. The Manifest team are of course all working from home as are the prospects they are contacting.[…]
The Agency New Business Strategy
The agency new business strategy is essential to get right from the start. Who is the best person to approach first within a prospect company? CEO? MD? Marketing Director? Comms Director? Marketing Manager? Now, you may THINK you know the answer to this one. Most agency heads are of the opinion that it is best[…]
Rate Card Snap
I was talking with the head of one of our branding and design consultancy clients the other day and he was telling me of one of the issues he is increasingly facing with his rate card. Buyers are starting to view the services he provides (possibly due to the agency proposition but that’s a different[…]
The Agency Client Relationship
The agency client relationship typically lasts about eighteen months, that’s from initial romancing through to the inevitable breakup. The stages and approximate lengths of time are shown on the graphic wheel below. From an agency new business person’s perspective it is essential to understand these phases and the opportunities (or lack of them) that they[…]
Stalling Agency Growth and Agency New Business
The Problem Stalling agency growth and agency new business is an issue many of us encounter and can, if you are scaling for sale, become a very real concern and cause of much hand wringing. “Why is it …” we were asked the other day by a new client “that so many agencies of our[…]
Building Trust for Business Development
Building trust for business development is essential since a lack of trust can prevent you from warming up your leads. A potentially fatal consequence that will likely lead to a deterioration of the business relationship, hindering it from progressing positively which is why building trust is so important for agency new business. Fortunately, there are[…]
The Secret to Winning New Business
The Secret to Winning New Business? Most agencies focus on the pitch, the show, the capabilities presentation. This is putting the spotlight on the wrong place. By then, most of the really important decisions have probably been made. The really good agencies win early: the pitch merely confirms a decision. There are only four obstacles[…]
Perfect Telephone Sales Pitch
The perfect telephone sales pitch and jazz have an awful lot in common. In jazz the skilled performer will interpret a tune in very individual ways, never playing the same composition exactly the same way twice. Depending upon the performer’s mood and personal experience, interactions with fellow musicians, or even members of the audience, a[…]