About US
Intelligence Led New Business
Whatever your new business needs, Manifest can help you.
If you already know exactly who you want to work with and just need a highly professional new business go-getter to hunt them down and book meetings, we’re here for you.
But many of our clients don’t; they need a more nuanced approach, using our tech stack that provides us with intent and tech used data so we can track down companies who are actively in market for your product or service.
Others need even more and for these we provide a fully integrated digital and analogue new business lead generation service utilising all of the above plus LinkedIn and email custom messaging, follow-up sequences and hyper-personalisation including image insertion and icebreakers.
an Experienced Team
Our team have been with us for an average of eight years and have all previously worked in an agency, technology or other professional service business. They are simply the best you will find. Anywhere.
knowing who to target ...
We use Bombora b2b intent data to actively 'in market accounts'; tech-used data, marketing spend and countless other firmographic filters to find perfect fit clients on the cusp of buying what you provide.
... HOW TO REACH THEM ...
We have direct lines, mobile numbers and email addresses for the vast majority and can combine a traditional analogue approach with LinkedIn and email sequencing and messaging.
... and how to convert them.
With market intel telling us the topics of interest and reasons to reach out and intent signals telling us WHEN to reach out, it is no surprise we have a 25% conversion rate to meeting with 25% of meetings turning to pitches.
Our focus
Lead Generation
We specialise in helping business-to-business firms win more clients by finding new business opportunities for them with the decision makers for their products or services within the companies they want to work with.
Creative Agencies
Manifest is a new business development and lead generation agency that works with some of the best marketing and creative agencies in the world. We provide our clients with programmes that deliver qualified new business meetings that convert into wins.
We have a proven track record of success, and our team of business development experts are dedicated to helping our clients grow their businesses. If you’re looking for a new business partner that can help you generate leads and win new business, contact Manifest today.
Business to Business
For many of our clients we are the glue that binds their marketing and sales together; we can help you create marketing campaigns that will drive top of funnel intent and convert them into bottom of funnel MQLs for your sales team, or, if you need support there as well, we can provide the sales team and convert those MQLs into qualified SQLs and arrange for you to meet them.
We are trusted by management consultants, financial services businesses, change consultants, recruitment companies …
Technology Firms
As the world of sales and marketing continues to evolve, so too does the need for sales development representatives (SDRs). SDRs are responsible for generating new leads and nurturing them until they are ready to be passed on to the sales team.
With the rise of online and social media marketing, the demand for SDRs has never been higher. This is where Manifest comes in. So if you are looking for a sales outsourcing company that specialises in providing expert sales development representation contact Manifest today.
Our Senior Team
Dedicated To Fulfilling Our Promises
Adam Whittaker
Adam has over 30 years agency new business experience and was new business director at Communicator and Bowes Darby.
One surprising thing about me is … I have played at Glastonbury.
Sam Reardon Smith
One surprising thing about me is … I was an extra in Barry Lyndon by Kubrick.
Lucy Barcoo
Peter Singleton
One surprising thing about me is … I have seen Motorhead three times.
John McKay
One surprising thing about me is … I was a jockey.
Sylvia Lazarides
One surprising thing about me … I am trilingual.
David
One surprising thing about me is … I can be seen in the film In Bed With Madonna.
Henry
One surprising thing about me is I have a French bulldog called Dave Pablo.
Scott
One surprising thing about me is … I was once driven round a grand prix track at 140mph in a Ferrari by James Hunt.
John
One surprising thing about me is … I can sing Johnny Cash songs in perfect pitch.
Natalie
One surprising thing about me is …
Tom
One surprising thing about me is …
James
One surprising thing about me is …
Kingsley
One surprising thing about me is …
Jen
One surprising thing about me is … I have had several dogs win Best of Breed at Crufts.
Zac
One surprising thing about me is that I have been a Chelsea season ticket holder since I was four years old.
hot off the press
News and Thought Pieces
How to Set up a Successful New Business System
In this post we look at the basics of how to set up a successful new business system because, believe it or not, some agencies are still floundering about with spreadsheets, email inboxes or worse still, nothing but their memory! There are two sides to agency new business, prospecting (which is what Manifest does) and[…]
The Problem With New Business …
I read a post on LinkedIn today about the problem with new business for agency founders; it went something like this. I spend weeks sitting down with my business coaches and deciding which companies and brands we want to work with. I then spend weeks brainstorming compelling propositions that are absolutely spot on for these[…]
ACCESS AND CONVERSION RATES
As a follow on to the post we put up at the start of the pandemic (we’ve been a bit busy hence the lack of posts since!) we thought you might be interested in seeing our access and conversion rates over the past year so you can see for yourself the impact (or rather lack[…]
New Business Prospecting KPIs
Knowing your new business prospecting KPIs will make you a more successful and efficient marketer.The number of leads generated per week, month or year is an important measure to know when it comes time for presenting prospects with opportunities they might find interesting; but also useful in judging how well one’s own efforts are going![…]
The Agency New Business Strategy
The agency new business strategy is essential to get right from the start. Who is the best person to approach first within a prospect company? CEO? MD? Marketing Director? Comms Director? Marketing Manager? Now, you may THINK you know the answer to this one. Most agency heads are of the opinion that it is best[…]
Rate Card Snap
I was talking with the head of one of our branding and design consultancy clients the other day and he was telling me of one of the issues he is increasingly facing with his rate card. Buyers are starting to view the services he provides (possibly due to the agency proposition but that’s a different[…]
The Agency Client Relationship
The agency client relationship typically lasts about eighteen months, that’s from initial romancing through to the inevitable breakup. The stages and approximate lengths of time are shown on the graphic wheel below. From an agency new business person’s perspective it is essential to understand these phases and the opportunities (or lack of them) that they[…]
Stalling Agency Growth
The Problem Stalling agency growth and agency new business is an issue many of us encounter and can, if you are scaling for sale, become a very real concern and cause of much hand wringing. “Why is it …” we were asked the other day by a new client “that so many agencies of our[…]
Building Trust for Business Development
Building trust for business development is essential since a lack of trust can prevent you from warming up your leads. A potentially fatal consequence that will likely lead to a deterioration of the business relationship, hindering it from progressing positively which is why building trust is so important for agency new business. Fortunately, there are[…]
The Secret to Winning New Business
The Secret to Winning New Business? Most agencies focus on the pitch, the show, the capabilities presentation. This is putting the spotlight on the wrong place. By then, most of the really important decisions have probably been made. The really good agencies win early: the pitch merely confirms a decision. There are only four obstacles[…]