Day: 12 June 2018

When deciding how to develop your agency lead generation campaign think of your entire suite as an offerings wedge, with your deepest expertise placed at the thin edge. As you move back from the thin edge you have your less specialised offerings, with your most commoditised offerings – the things that you do but everyone[…]

The first 15 seconds of each agency new business call to a cold prospect are imperative. If you cock them up you might as well go home. Here is one plan. Be professional, confident and courteous but not obsequious. Tell them what you want and introduce your agency using the outline script shown here. Start[…]