The problem with new business

The Problem With New Business …

I read a post on LinkedIn today about the problem with new business for agency founders; it went something like this. I spend weeks sitting down with my business coaches and deciding which companies and brands we want to work with. I then spend weeks brainstorming compelling propositions that are absolutely spot on for these[…]

new business prospecting KPIs

New Business Prospecting KPIs

Knowing your new business prospecting KPIs will make you a more successful and efficient marketer.The number of leads generated per week, month or year is an important measure to know when it comes time for presenting prospects with opportunities they might find interesting; but also useful in judging how well one’s own efforts are going![…]

time running out

The Agency Client Relationship

The agency client relationship typically lasts about eighteen months, that’s from initial romancing through to the inevitable breakup. The stages and approximate lengths of time are shown on the graphic wheel below. From an agency new business person’s perspective it is essential to understand these phases and the opportunities (or lack of them) that they[…]

Trust Building

Building Trust for Business Development

Building trust for business development is essential since a lack of trust can prevent you from warming up your leads. A potentially fatal consequence that will likely lead to a deterioration of the business relationship, hindering it from progressing positively which is why building trust is so important for agency new business. Fortunately, there are[…]