Whenever someone says they don’t believe in outsourcing new business development, we say, “Good! You shouldn’t.” But there’s an important distinction to make, and we use an analogy from the oil industry to illustrate it. In the oil industry, there are two primary sectors: Upstream and Downstream. Upstream involves the exploration and extraction of oil,[…]
In today’s competitive landscape, the 95:5 rule for marketing agency new business is vital. This marketing rule is a critical framework for agencies that want to expand their client base and sustain growth. The principle shows that 95% of your target audience is not in the market for your services at any time. Meanwhile, only[…]
Not enough is said about the importance of reputation management in business development. The emphasis is too often on the short term dopamine hit of the new business meeting; sometimes at the expense of the long-term value of the client relationship. Think about it. How do you judge the KPIs of your new business development[…]
The landscape of the advertising industry is undergoing a seismic shift, with big management consultancies emerging as formidable competitors to the traditional advertising agency networks. This evolution marks a pivotal moment in the sector. These consultancies leverage their extensive strategic, digital transformation, and data analytics capabilities to encroach on the domain traditionally occupied by advertising[…]
In the ever-competitive landscape of agency growth, the distinction between thriving and merely surviving often hinges on the quality of business development strategies. Amidst the digital evolution, the human touch in agency business development remains irreplaceably vital. This article delves into why agencies should prioritise using a new business agency that employs ex-agency professionals as[…]
In the dynamic landscape of agency business development, balancing automation and the human touch into sales processes has become increasingly prevalent. However, this technological shift brings a critical challenge for agencies: ensuring that the humanisation of sales approaches remains at the forefront. This article delves into the importance of maintaining a balance between AI-driven efficiencies[…]
The future of digital marketing for agencies is continuously evolving, with new technologies and strategies reshaping how agencies operate and deliver value to their clients. The future of digital marketing for agencies is expected to be driven by advancements in technology, changing consumer behaviors, and an increased emphasis on data-driven decisions. Embracing Artificial Intelligence and[…]
Content marketing plays a pivotal role in business development. This strategic marketing approach focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — ultimately, to drive profitable customer action. Understanding Content Marketing At its core, content marketing is about establishing trust and building relationships. Unlike traditional marketing,[…]
Economic Challenges and Opportunities for Agencies in 2024 Recessionary Pressures: Economic downturns typically lead to budget cuts in marketing and advertising creating both challenges and opportunities for Agencies. However, this can also present opportunities for agencies specializing in cost-effective solutions and ROI-focused campaigns. Digital Transformation Acceleration: The push towards digital channels has intensified, creating a[…]
Marketing and sales have often been likened to two sides of the same coin and they’re both trying to unravel the MQL mystery. While both aim at increasing revenue, they approach it from slightly different angles. One of the terms that has emerged from the intersection of these domains is the Marketing Qualified Lead (MQL).[…]
