“Embarking on the ‘new business’ growth journey, a path that can feel daunting to traverse. Yet, as thought leader Peter Drucker said, ‘The best way to predict the future is to create it’. The baton is in our hands, and it’s up to us to pave the path forward. Initiation: It all starts with relationships. These are your compass in the ‘business development’ journey, guiding you toward fruitful opportunities.
Each interaction, whether it’s a seemingly mundane coffee meet or an exclusive industry summit, presents a chance to build your network, fortifying your agency’s ‘new business’ growth. In the words of Robin S. Sharma, ‘Your network is your net worth’, which couldn’t be truer in our industry. Caution: Amid the glimmering promise of every ‘new business’ lead, it’s crucial to carry the discernment to identify the ones worth pursuing. In the frenzied chase for ‘business development’, the allure of opportunity can cloud judgment. Apple co-founder Steve Jobs’ wise words echo perfectly here, ‘Quality is more important than quantity.
One home run is much better than two doubles.’ Your resources are finite – invest them in opportunities that synergise with your agency’s vision and capabilities. Adaptivity: The world of ‘business development’ is fluid, ever-shifting. It demands agility and a willingness to adapt. The ability to swiftly adjust your strategies in harmony with industry trends can be the game-changer in your ‘new business growth’ journey. In a state of flux, adaptability reigns supreme. With the insightful words of Charles Darwin, ‘It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable to change.’
Reflection: As you shine a light on others’ successes, don’t forget to illuminate your own agency’s triumphs. To generate ‘new business’, you need to project your agency’s own victories and narrative. In the eloquent words of Paul Rand, ‘Design is the silent ambassador of your brand.’ Your agency’s story, its successes, they all form the tapestry of your brand.
The journey of ‘business development‘ is not a straight path. It’s a winding road filled with unexpected detours, uphill tasks and rewarding vistas. You’re on the adventure of ‘new business’, not a mere rush.
