In the ever-evolving world of public relations (PR) and advertising, securing new clients is a constant quest and many are harnessing the power of intent data. The competition is fierce, and agencies must continuously explore innovative strategies to stay ahead. One such strategy that’s transforming the way PR and advertising agencies identify and engage potential[…]
In the ever-evolving landscape of the advertising industry, agencies are constantly on the lookout for innovative strategies to expand their client portfolio and drive agency new business. In this digital age, where connectivity is at its peak, a multi-channel approach to business development has emerged as a game-changer for agencies seeking to establish relationships with[…]
“Embarking on the ‘new business’ growth journey, a path that can feel daunting to traverse. Yet, as thought leader Peter Drucker said, ‘The best way to predict the future is to create it’. The baton is in our hands, and it’s up to us to pave the path forward. Initiation: It all starts with relationships.[…]
