How It Works

How Manifest Business Development works.

01

Research and strategy

Everything starts with research and planning, before a single message goes out. We work with your leadership to understand your positioning, services, strengths and ideal clients, then build a bespoke new business strategy around your goals, competitive landscape and target market.

  • Data-led targeting of the best-fit accounts and decision-makers
  • Outreach aimed only at the organisations and buyers most likely to engage
  • Clear targets, milestones and a defined plan, so progress is measurable together

Built on data.

02

Focused outreach

With the strategy set, we run multichannel outreach across the channels that work best for agency new business: phone, email and LinkedIn, supported by social engagement and event activity.

  • Channels coordinated to build familiarity and momentum over time
  • Every message customised for relevance, credibility and impact
  • Your agency positioned clearly and compellingly in each interaction

Built for momentum.

03

Continuous optimisation

The process doesn’t stop at first contact. As campaigns run, we monitor performance, listen to market feedback, and refine the messaging, outreach sequences and targeting to keep relevance high and results improving.

  • Ongoing qualification on real interest, fit, need and timing
  • Messaging, sequences and targeting tuned to live market feedback
  • Only the right opportunities delivered to your calendar

A pipeline that is meaningful.