If your agency isn’t leveraging LinkedIn for new business development, it’s time to rethink your approach. LinkedIn is a powerful tool for generating leads, building awareness, and positioning your agency as an industry leader. However, to get the most from it, you need to follow a few key principles. Here’s how to optimise your presence and make LinkedIn work harder for your agency business development.
1. Establish Thought Leadership
Your LinkedIn presence should go beyond self-promotion. While it’s essential to highlight your agency’s strengths, the real value lies in thought leadership. Your content should include:
- Industry news and insights
- Expert opinions on market trends
- Practical advice and case studies
- Engaging discussions on relevant topics
By creating a balanced mix of valuable content and agency updates, you position yourself as a knowledgeable and trusted authority in your space. This attracts new followers, strengthens relationships with prospects, and ensures your agency remains top of mind.
If you’re looking to improve your agency new business strategy through thought leadership, check out our post on the subject.
2. Post at Optimal Times
Timing matters. To maximise engagement and visibility, post content when your audience is most active. Research suggests that the best times to post on LinkedIn are:
- Tuesday to Thursday – Early morning, lunchtime, or early evening
- Bonus window – 10am to 11am on Tuesday for peak engagement
Why? Mondays are typically too busy, with professionals catching up on work, while Fridays see a drop in engagement as people prepare for the weekend. However, strategically using these days can still be effective:
- Monday – Share motivational or problem-solving content to help professionals plan their week.
- Friday – Publish lighter, more engaging content to encourage conversation and wind down the week.
Consistently posting at the right times ensures your new business development efforts reach the right people at the right moments.
3. Harness the Power of Your Employees
One of the most underutilised LinkedIn strategies in creative agency business development is employee advocacy. Your team has a far wider reach than your agency’s LinkedIn page. In fact, studies show:
- Employees have 10x more followers than a company page, on average.
- Just 3% of employees resharing agency content can lead to a 32% increase in engagement.
Imagine the impact if 25%—or even 75%—of your employees actively shared agency content. To encourage participation:
- Foster a culture of social sharing by aligning posts with your agency’s mission and values.
- Offer basic LinkedIn training and content guidelines.
- Recognise and reward employees who consistently engage with and share agency content.
Encouraging employee participation amplifies your content’s reach, strengthens your agency’s business development strategy, and makes your agency more visible to potential clients.
By focusing on thought leadership, strategic posting, and employee advocacy, your agency can transform LinkedIn into a powerful tool for new business generation. Implement these strategies and watch your agency new business development efforts gain traction.
