Lead Generation Myths Your Agency Should Ignore
Lead generation is critical for agency business development, but misinformation and lead generation myths can often hold teams back from taking effective action. Let’s debunk some common myths and help your creative agency, PR agency, or digital marketing team approach new business outreach with confidence.
Myth #1: Prospects Find Cold Calls and Emails Annoying
Reality: When done right, outreach isn’t annoying—it’s helpful.
Busy marketers appreciate being introduced to agencies that can solve their challenges. With over 25,000 agencies in the UK alone, they often don’t have time to seek out the perfect partner. Thoughtfully crafted cold emails that demonstrate industry knowledge and relevant experience provide value.
Personalisation is key. If your outreach is tailored to their sector, audience, or specific challenges, you’re not just another email in their inbox—you’re a solution to a problem.
Myth #2: Nobody Answers the Phone Anymore
Reality: Phones are a powerful tool for standing out.
Direct dials and mobile phones make it easier to connect with decision-makers, no matter where they are. In a world dominated by email, a quick call can make you memorable. Many Marketing Directors and CMOs prefer a conversation over long email threads, as it’s faster and more efficient for both parties.
Even a brief introductory call increases the likelihood that your follow-up email gets read, making the effort well worth it.
Myth #3: It’s Just a Numbers Game
Reality: Quality beats quantity—but balance is essential.
While sending hundreds of generic emails might seem productive, it often leads to poor response rates and high unsubscribe rates, especially under GDPR. Instead, focus on creating well-researched and relevant messages tailored to your audience.
To strike a balance between volume and quality, group prospects facing similar challenges. This allows you to personalise efficiently while still scaling your outreach.
Myth #4: Sending More Than One Email is Pestering
Reality: Follow-ups are essential for success.
Busy professionals often overlook or forget about the first email you send. Follow-up messages serve as helpful reminders and significantly increase the likelihood of a response.
Craft follow-ups that add value rather than repeating the same message. For example, share additional insights, case studies, or a tailored suggestion to keep the conversation engaging. Persistence pays off when done respectfully.
Myth #5: No Live Brief Means No Meeting
Reality: Relationship-building meetings are always worth your time.
A meeting without a live brief or budget is still a golden opportunity. These discussions allow you to build rapport, establish trust, and position your agency as a go-to partner for future needs.
Additionally, some brands may have confidential projects or unrealised opportunities that you can help bring to life. Even if the immediate opportunity doesn’t materialise, staying connected with decision-makers strengthens your network for future projects.
The Bottom Line
Don’t let myths hold your agency back from reaching out. With thoughtful research, personalisation, and persistence, your new business efforts can be both effective and well-received. Lead generation is about building relationships and positioning your agency as a valuable resource—not just landing the next big pitch.
