Day: 31 October 2024

When selecting a marketing agency, decision-makers evaluate two key types of factors: Hygiene and Chemical. Each of these factors plays a distinct role during different stages of the selection process, influencing who makes it onto the shortlist and, ultimately, who secures the contract. Let’s explore how Hygiene and Chemical factors impact the journey of selecting[…]

Whenever someone says they don’t believe in outsourcing new business development, we say, “Good! You shouldn’t.” But there’s an important distinction to make, and we use an analogy from the oil industry to illustrate it. In the oil industry, there are two primary sectors: Upstream and Downstream. Upstream involves the exploration and extraction of oil,[…]