Day: 10 March 2015

How to reach decision makers is one of the most frustrating aspects of outbound lead generation for agency new business as well as one of the most fundamental aspects of it. What we in the B2B sales agency world call ‘access’. That is, managing to get a CMO (for example) to take your telephone call[…]

The three essential components that lead to the success of a Formula 1 racing team can be used as an analogy for agency new business. The Crew – who monitor the performance of the car and driver and step in to fix any problems to keep the car on the track operating to its maximum potential[…]