Improving your agency website is crucial for attracting new business. Yet, many agencies still overlook this key aspect, resulting in poorly maintained or under-construction websites. While not every agency site is subpar, a surprising number are either lacking in content or fail to meet modern standards, often excused with claims of being “too busy with[…]
Following an initial meeting, staying in touch without appearing intrusive is essential to building trust and maintaining a prospect’s interest. This helps agencies maintain a professional connection without seeming overly persistent. Here’s a practical checklist that many agencies find useful to nurture relationships and stay on a client’s radar if no immediate opportunity is available.[…]
When selecting a marketing agency, decision-makers evaluate two key types of factors: Hygiene and Chemical. Each of these factors plays a distinct role during different stages of the selection process, influencing who makes it onto the shortlist and, ultimately, who secures the contract. Let’s explore how Hygiene and Chemical factors impact the journey of selecting[…]
Whenever someone says they don’t believe in outsourcing new business development, we say, “Good! You shouldn’t.” But there’s an important distinction to make, and we use an analogy from the oil industry to illustrate it. In the oil industry, there are two primary sectors: Upstream and Downstream. Upstream involves the exploration and extraction of oil,[…]
The agency new business strategy is essential to get right from the start. Who is the best person to approach first within a prospect company? CEO? MD? Marketing Director? Comms Director? Marketing Manager? Now, you may THINK you know the answer to this one. Most agency heads are of the opinion that it is best[…]
I was talking with the head of one of our branding and design consultancy clients the other day and he was telling me of one of the issues he is increasingly facing with his rate card. Buyers are starting to view the services he provides (possibly due to the agency proposition but that’s a different[…]
The agency client relationship typically lasts about eighteen months, that’s from initial romancing through to the inevitable breakup. The stages and approximate lengths of time are shown on the graphic wheel below. From an agency new business person’s perspective it is essential to understand these phases and the opportunities (or lack of them) that they[…]
The Problem Stalling agency growth and agency new business is an issue many of us encounter and can, if you are scaling for sale, become a very real concern and cause of much hand wringing. “Why is it …” we were asked the other day by a new client “that so many agencies of our[…]
Building trust for business development is essential since a lack of trust can prevent you from warming up your leads. A potentially fatal consequence that will likely lead to a deterioration of the business relationship, hindering it from progressing positively which is why building trust is so important for agency new business. Fortunately, there are[…]
The Secret to Winning New Business? Most agencies focus on the pitch, the show, the capabilities presentation. This is putting the spotlight on the wrong place. By then, most of the really important decisions have probably been made. The really good agencies win early: the pitch merely confirms a decision. There are only four obstacles[…]
